Main content begins

Gartner Digital Marketing Conference

Manchester Grand Hyatt

What was it about?

The Gartner Digital Marketing Conference provides the insights senior marketing leaders need to deliver results in a fast-paced environment. Cut through the hype and get unbiased, actionable advice on the trends, tools, technologies and techniques you need to master your craft.

What you will learn:

  • Learn how marketers are advancing their strategies with data and analytics
  • Build your MarTech strategy, stack and roadmap for success today and tomorrow
  • Design, execute and measure CX to improve results at each phase in the customer journey
  • Utilize benchmarks and best practices to plan a performance-based marketing budget
  • Design your marketing organization to embrace change and operate with speed and agility
  • Learn how to B2B companies use account based marketing to grow lifetime customer value
  • Learn how leading organizations use mobile technology and behavior to deliver a connected CX
  • Apply full-funnel marketing analytics and attribution to maximize marketing effectiveness
  • Explore the revolution in media measurement and how it will change the future of advertising
  • Understand the marketing agency landscape and how to maximize agency impact
  • Learn the tools and techniques to build and manage a content supply chain
  • Plan for IOT and the real challenges and opportunities it presents to marketing
  • Demystify digital disruptors—bots and VPAs—and learn to use them to your advantage

Where was it?

Manchester Grand Hyatt
1 Market Place
San Diego, CaA

Other Upcoming Events

See All Events

Register For COLLOQUY Premium Content

Get access to exclusive subscriber content including website content, monthly newsletters, research studies and special industry reports. COLLOQUY is your professional resource for loyalty intelligence.